Get rich quick: Fake news on a social media site
Note: Don’t do what I’m describing. It’s probably illegal and it’s certainly unethical and immoral. IANAL, but heed my advice.
I first considered this dastardly scheme when Bloomberg mistakenly picked up a six-year-old story about the bankruptcy filing ofUAL. I can’t find the Google News story, but that’s where I believe it first appeared. Bloomberg picked it up and it was passed around Wall Street like wildfire.
This old news caused a 76 percent drop in the value of UAL’s stock for a few hours, and it took a day or two to fully recover.
More recently, CNN’s iReport picked up a rumor that Apple CEO Steve Jobs had experienced a heart attack. This story, submitted to the social news site, was “not vetted or reported by CNN journalists” according to CNN.
This false news caused a nine percent drop in Apple’s stock, from approximately $105/share to $95/share for a few minutes between 9:40 and 9:52 a.m.
Can you see, observant reader, a pattern here?
- Introduce believable, yet false news to a social news site, i.e. CNN’s iReport, Digg, Reddit, Newsvine, etc.
- Wait for it to get popular and hit the front page and/or wait for a major news outlet to pick it up.
- Watch company stock the whole time, watching for a major sell-off or drop in price.
- Buy the stock at the extremely low price.
- Sell the stock a few hours or days later.
- Profit!
Someone made a lot of money during those two events.
Someone also made a lot of money last Monday when the house voted down the first version of the Bailout bill and stock plummeted, but recovered the next day. However, that’s very different from this clever, clandestine scheme.
This is nothing new. IANAL, but this wreaks of insider trading and other stock-related crimes. Folks have been attempted, or at least trying to introduce market-shaking news since the inception of the stock market. However, social and automatic news sites make it easier.
Update: The SEC is investigating. Meanwhile, PCworld questions citizen journalism and Slashdot discusses the implications. I for one continue to question the mainstream media and why it doesn’t check the accuracy of reports, not only in the tech sector but in all sectors, especially politics.


