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On paying for something once free: update distribution

This article Facebook: The Great Party Ends at 12 hits the trend on the button:

If you don’t want to be the product, you have to be the consumer. Hence, Pay up! … And if you don’t want to pay, then it is probably time to lower your expectations.

This is something of which I became acutely aware during Pittsburgh LAN Coalition event planning last year. In 2011 we more than doubled the number of Facebook likes we had on our page by using ads. Our investment paid off. We held the second largest land party we’d ever had. However, during the latter parts of 2011 and into 2012, Facebook changed the way that Pages were able to reach subscribers. Gone were the days of an update reaching all subscribers. At least for free. Now, it would cost us 5 to 10 dollars per day in order to reach all of our subscribers. This is peanuts for a for-profit organization. Do I expect anything different? No. Facebook can control its platform and make money however it pleases. But if it crosses the line into charging individual users… I can choose another platform for my social media needs.

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