Boston authorities-no, the media overreacts to viral marketing campaign
By now, you’ve probably heard about the "bomb scare" in Boston that was really a part of a viral marketing campaign for Aqua Teen Hunger Force.
If you haven’t here’s a brief summary: a marketing agency established a viral marketing campaign for ATHF in which fans were asked to make light boards with images of the Mooninites holding up a middle finger. The campaign was conducted in all major cities, and most cities just took the boards down when found. Boston, however, reacted frantically, believing the boards to be bombs and shut down, well, half of the city for a day. A pair of Bostonians were arrested and released on bail. Now, Turner Broadcasting, parent company of Cartoon Network, which airs ATHF, has apologized.
One Bostonian said, "We’re the laughing stock". Yes, Boston, you are. However, you are not alone.
The media drove this to a terroristic-threat level.
And now Wil Wheaton has unleashed upon the media.
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